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It's almost that time of year again... nice, cool, breezy running weather... The True Vine Beer Run is back!

*IMPORTANT - this Beer Run is 21+ only but hold on!! There will be a separate kids run too after the race, at the after party! See details below.

Join us for the BIGGEST Beer Run we've ever put on. BUT REALLY!! This year the Beer Run course will take you across our beautiful city of Tyler. Runners will start at our True Vine - On The Square Taproom and Wine Bar in downtown Tyler and make their way to our True Vine Earl Campbell location for the BIGGEST after party we've had yet!

The day will start at 9am downtown on The Square where beFree Yoga will lead us in a pre-run stretch, coffee provided by Cafe 1948, food (and beer or mimosas for purchase!) ready to fuel your run.

The race will begin at 10am sharp, and the course will take you through the beautiful Azalea District, up Earl Campbell, and finally to the front entrance of True Vine on Earl Campbell (about 3 miles in total). Along the way runners/walkers will be greeted by "course stations" set up on the route by our favorite local businesses/friends from around Tyler. Course stations will be handing out things like water, swag, donuts, playing hype music and other general over-the-top motivation to keep you going. Some of our course stations this year will be sponsored by:

  • Brands & Threads (back with those nice cold towels to help motivate you get through the race)

  • Dapper (with a DJ or 2 to help you get through that second half and last stretch)

  • Hotworx (with that much needed water break)

  • Many more still being added, we have till October, right!?

Runners will be greeted at the Earl Campbell location with a tasty True Vine beverage to get the party started. There will be a DJ, we will have food trucks, Sola Bread will be serving food and last but not least we are also bringing back some of our Summer Mosaic Market vendors to join the after party! So naturally there will be some fun shopping. The afterparty will last until 2pm!

Although we will not be tracking race times for you, it wouldn't be a fun run without some prizes! This year we will be awarding prizes for the following categories:

  • First Place (winner winner!)

  • Best Costume (let's get crazy)

  • Best Group Outfit (Matching kilts? Good. Giant Daddy's Juice Box & Pint!? Even better.)

  • Fastest Baby (in a stroller, for safety!)

We will also have a short fun kids race sponsored by Camp Gladiator at our after party. This kids race will begin promptly at 12:00pm.

Cheers to the 2022 Beer Run!

This years True Vine Beer Run 2022 Registration includes:

*You must be 21+ to participate in this year's Beer Run (infants/toddlers in jogging strollers welcome!.)

  • The 5K run/racing bib

  • 1 Beer during the after party with exclusive Beer Run glass

  • Socks with this years Beer Run Logo

  • Access to sponsored course stations with goodies along the run route

  • Coffee available before the race, breakfast at the afterparty!

  • Pre-run yoga stretch by BeFree Yoga Tyler

  • Shuttle ride back to your car courtesy of Pony Ryde Tyler Ride Share

  • Packet pickup details will be communicated soon!

Early Bird Tickets are $45.00, Not So Early Bird Tickets are $55.00

TVBC Kids Fun Run Registration includes:
  • A kids TVBC handcrafted soda

  • A pre-run work out with Camp Gladiator

  • A Fun Run

  • A TVBC Kids sticker

Kids Fun Run Tickets are $8.

beer run 22 route (subject to slight alterations)


Packet Pick-Up (ID REQuired) Info


Thursday, October 20th 5:00 PM  - 7:00 PM at either our On The Square or Earl Campbell location. ID required.

Friday, October 21st 5:00 PM  - 7:00 PM at either our On The Square or Earl Campbell location. ID required.

Saturday, October 22nd 9:00 AM - 9:45 AM at our On The Square ONLY. ID required.


Can your friend pick up your packet?

Yes! Have them send you a photo of their drivers license. ID checks are required for all participants. You and your friends.


You can also pick up your packet the morning of the race Saturday, October, 22nd at our On The Square taproom ONLY, packets will NOT be available for pick up the morning of the race at our beloved Earl Campbell location. 


What's in your packet?

Once you show us your ID and we verify that you are 21+ and are who you say you are...your packet will include your bib, bib pins, and materials from our race sponsors. AFTER the race, you'll be able to redeem your race bib for a pint of True Vine beer in your commemorative Beer Run 2022 glass (included with registration)! 

​IMPORTANT!!! YOUR BIB is your ENTRY to the run, the after party and your TICKET for one post run beer in a glass that is yours to keep. Again, If you do not have your bib at the starting line, along the race route and all the way to the bar on race day, you will miss out on all the post run goodies and we definitely don't want that! 

starting location & parking


The day will start at our On The Square Taproom & Wine Bar location located on the downtown square at 110 South College Ave Suite 102. Note: This race begins at our downtown location in downtown Tyler. NOT our main production facility on Earl Campbell Parkway. 

Free parking is available in the West lots of the Plaza Tower / People's Petroleum Building. Parking is also available at the Fair Plaza Parking Garage on S College Ave until 9:30 AM. At 9:30 AM the garage will be closed to prepare safe passage for runners along that road. West of the Plaza Tower / People's Petroleum Building parking will be available and throughout the day, so that is a great and close option for all. The map below highlights the recommended lots. Parking is NOT available on the square and will be closed off for BEER RUN. Map below.

Ok so we know what you're thinking. "How are we going to get back to our car?" No worries, friends! Our amazing transportation sponsor, Pony Ryde locally owned ride share will be shuttling everyone safely back to the square in their eco friendly and dog friendly busses. More details on that below. Keep reading!


beer run schedule

9:00 AM 


Doors to our location open to our On The Square Taproom & Wine Bar.


"Day of" packet pickup will be from 9:00 - 10:00 AM. Packets will NOT be available for pick up the morning of the race at Earl Campbell location. 

We will have limited restrooms / port-a-potties available on the square so please plan accordingly. There aren't any pot-a-potties along the course.

Our wonderful neighbors Cafe 1948 will have coffee available to fuel your run. Heck, you can buy a beer (or 2) at True Vine On The Square that morning if you want to take BEER RUN to a whole 'nother level. 

9:45 AM

Be Free Yoga will be joining us for a pre-run stretch. Don't pull a hammy!


10:00 AM


BEER RUN 2021! Are you ready for this?! Run, walk, hop skip or roll your way along the 2021 route towards our mother ship. We will have crossing guards and sponsors at all key turns and intersections but please watch out for each other and be safe.  

10:00 AM 

True Vine Earl Campbell Tap Room & Beer Garden will be open! Friends & Family are welcome to come enjoy beers, wine, beer-mosas as well as coffee, breakfast goodies and more from our friends, Sola Bread! 

Finish line is ready for you! Run hard or not at all, we will be awaiting your arrival. You did it! You will proceed into our tap room for your True Vine beer of choice and Beer Run '22  glassware courtesy! Feel free to hang out a while! Grab another beer, wine, pastry and more.

DJ Mr G will be spinning tunes for all to enjoy! Give this guy some love!

11:00 AM

Shuttles from Earl Campbell back to our On The Square location will begin at 11:00 AM courtesy of Pony Ryde, a locally owned shared ride company and amazing sponsor! Once a shuttle is full, it will depart for the square, return to Earl Campbell and repeat until 1:00 PM, enough time for you to enjoy the after party and post run beer (or 3)! After all, you earned it! 

11:30 PM

Award ceremony! Best dressed? First place? We have awards for some fun categories. After party continues! 

1:00 PM

After party concludes and last shuttles depart back to the square. Make sure you plan wisely! We don't want to leave anyone behind! If you want to hang out and hitch a ride from a friend or shared ride, no problem at all. Hang all day if you want! We close at 11:00 PM on Saturdays! :)

What to bring to beer run? 




Your race bib is your ENTRY to the run, the after party and your TICKET for one post run beer. If you pre-purchased Extra Beers, don't forget your wristband! Again, If you do not have your bib at the starting line, along the race route and all the way to the bar on race day, you will miss out on all the post run goodies and we definitely don't want that! 



A portion of the proceeds will benefit the East Texas Crisis Center, a safe haven for those impacted by family violence, dating violence, sexual assault and violent crime.


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